Brand Trust for Creating Brand Loyalty in Automotive Products
Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the willingness of consumers to rebuy certain products/services. This study aims to exa...
Sparad:
| Huvudupphovsmän: | , , , |
|---|---|
| Materialtyp: | Academic Paper |
| Publicerad: |
International Journal of Management (IJM),
2021-08-19T04:27:45Z.
|
| Ämnen: | |
| Länkar: | Get Fulltext |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
Internet
Get Fulltext3rd Floor Main Library
| Signum: |
A1234.567 |
|---|---|
| Exemplar 1 | Tillgänglig |