An Examination of The Effect of Adaptive Selling, Customer Preference, and Customer Satisfaction on Customer Trust Toward Cluster Housing Developers

An Examination of The Effect of Adaptive Selling, Customer Preference, and Customer Satisfaction on Customer Trust Toward Cluster Housing Developers

This study aimed to examine the antecedents of the hierarchical model of customer satisfaction and customer trust in the purchase of cluster housing. In particular, this study investigated the effect of adaptive selling and customer preference on customer satisfaction and customer trust. The study w...

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Main Authors: SUTANTIO, R. Alamsyah (Author), SULARSO, Raden Andi (Author), IRAWAN, Bambang (Author), DIMYATI, Mohamad (Author)
Format: Academic Paper
Published: PalArch's Journal of Archaeology of Egypt/Egyptology, 2021-09-08T02:29:05Z.
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