The Effect of Brand Image, Product Quality, and Price on Consumer Satisfaction on Eiger Products in East Java

The Effect of Brand Image, Product Quality, and Price on Consumer Satisfaction on Eiger Products in East Java

The purpose of this study was to determine the effect of brand image, product quality, and price on consumer satisfaction with Eiger products. The population of this research is Eiger consumers in Jember. The sampling technique in this research is nonprobability sampling with the sampling method use...

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Main Authors: YULISETIARINI, Diah (Author), ENDHIARTO, Tatok (Author), AKBAR, Febri Sharenda (Author), WULANDARI, Deasy (Author)
Format: Academic Paper
Published: Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2022-05-19T01:51:39Z.
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