PERILAKU KONSUMEN PADA PEMBELIAN BERAS BERMERK DI KABUPATEN JEMBER DAN FAKTOR YANG MEMPENGARUHINYA
This study was carried out to (1) seek to identify underlying factors influencing consumers' decision to purchase branded packaged-rice; (2) understand whether packaging and brand are important factors influencing consumers' decision t purchase packed-rice; (3) analyze consumers' perc...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-08-08T04:25:14Z.
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| Subjects: | |
| Online Access: | Get Fulltext |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |