Impact of Shopping Emotion towards Impulse Buying in e-Commerce Platform
This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and an...
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | Academic Paper |
| Publicado: |
Jurnal Manajemen dan Pemasaran Jasa, Vol. 13 No. 1 Maret 2020: 47-64,
2020-06-02T06:08:26Z.
|
| Materias: | |
| Acceso en línea: | Get Fulltext |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Internet
Get Fulltext3rd Floor Main Library
| Número de Clasificación: |
A1234.567 |
|---|---|
| Copia 1 | Disponible |